Your Client is currently in their 30’s or 40’s and are maxing out their company 401K contributions. They are also maxing out their Roth IRA contributions. They want to contribute more so they can retire early or, at least, be more financially secure in retirement.
Show them how they can contribute more and, BETTER YET, offer them Tax-Free income in retirement AND Death Benefit Protection during their working years WITH built-in Chronic Illness protection as well.
See the attached flyer that details this concept