Principal announces their new program designed to engage with your customers in a new way.
My Principal Lifesyle – is a mobile app that allows customers to earn rewards for activities that lead to a healthy lifestyle, like walking, biking, climbing and more. It’s all part of our efforts to engage customers and communicate with them in a way that fits with their everyday lives.
How this affects you
This is a limited-time program, and we’re focusing on the following select states (California, Colorado and Iowa) and select products (Principal Term, Principal Universal Life, Protector IV and Principal Universal Life Flex II)
If a participant inquires about additional products and solutions within the app, their advisor will be the first to know. This isn’t going to interfere with their direct relationship and communication. In fact, we hope it supports it.
Principal looks forward to the opportunities it creates for you and your clients.
1 10-, 15-, 20- and 30- year Term policies with a policy date of 1/12/14 and later.