One of the prime markets for whole life insurance is families. To make meaningful client connections, consider starting conversations on the smaller things with special meaning to families.
- It could be artwork, collections, heirlooms—even an old stuffed animal.
- This can lead to a discussion of the big things that matter most to parents—protecting their own and their children’s future.
- Then, segue into SBLI’s Participating Flex Whole Life insurance—an affordable, all-in-one protection solution.
Click here to see how you can prepare for and develop the family market in 3 steps!
Your GA can Help You Focus on the Things that Matter Most to Clients
Get guidance from NBA on starting client conversations, positioning Flex Whole Life’s permanent benefits and product flexibility and closing business quickly.