Now, you can offer two new term options based on clients’ focus, whether it’s cost or conversion flexibility. Prudential EssentialTerm ValueSM and Prudential EssentialTerm PlusSM both offer: Affordable death benefit protection with Age Last Birthday pricing for 10-, 15-, 20-, or 30-year terms from $100,000 – $249,999 initially, growing to our full range of coverage amounts next year. Conversion options that lock in insurability to the earlier of age 70 or for the length of the level term, with a conversion credit in years 2 through 7. A built-in terminal illness rider at no additional cost. |
What’s the difference? Focus on cost: EssentialTerm Value offers our lowest premiums, with less liberal options to convert. Focus on conversion: EssentialTerm Plus offers more choice and more flexibility to convert. A built-in terminal illness rider at no additional cost. |